JB Story

 A firm believer that a woman is at her sexiest when wearing her boyfriend’s tee shirt and sweats, that clothes are meant to be comfortable and soft, and that one outfit should be able to transition with you from a morning coffee run, to a day in the office, to the gym at night…give or take a shoe swap from boots to sneakers. Joah Brown, at it’s core is created to be clothes that make you feel good. Effortless. Transitional. Easy.

Designed and made in the USA ..

The brand is named after designer and founder, Joah Brown. Now a native to the Los Angeles area by way of Pittsburgh, PA. Established in 2014, Joah Brown clothing bridges the gap between comfortable and cool. The inspiration stems from her fiance’s closet – his oversized flannels, tank tops, joggers, and vintage tees- and the thrift stores she frequents. Couple that with her personal love for leading a healthy and active lifestyle. The line is built around wardrobe staples made from luxurious and soft fabrics that can easily transition from “studio to street”. The style is adaptable, subtly sexy, and owns a tomboyish flare.

find Joah Brown at Fier! / Dreist as first retailer in Europe since 2015 …

{inquiries andrea@fier-store.nl or offline at DREIST: Wirichsbongardstrasse 12 in Aachen (Germany)}


Get an idea of our collection (more to find in store) …